
Rooted in Avery County: How Jerry Moody Keeps the Blue Ridge Growing
When Ken Walters suggested that Jason and I document the work of Jerry Moody and his staff at the Avery County Cooperative Extension Office, my mind immediately flashed back to my failed tomato crops. (Though, to be fair, calling two lonely tomato plants a "crop" is a stretch).
“Ken,” I joked, “all the green bled out of my thumb years ago. I don't think Jerry can help me.”
But as we sat down with Jerry, we quickly realized that his expertise goes far beyond backyard gardening. Jerry is a man with a massive number of irons in the fire. In fact, he might just be the busiest person in the Blue Ridge Mountains.
The Christmas Tree Capital (and Beyond)
For more than a century, Avery County built its reputation on apples, cabbages, potatoes, and ornamental shrubs. That shifted in the 1960s when the agricultural economy fell in love with the Fraser Fir.
Today, North Carolina produces roughly 25 percent of the nation's annual Christmas trees, and Avery County farmers alone cultivate close to a million of them. But don't let the holiday statistics overshadow the rest of the landscape. The county still thrives on its traditional crops, and Jerry leads a dedicated team of agents and technicians who keep all of these diverse agricultural programs running smoothly.
Preserving History and Supporting Community
The scope of the extension office’s work is incredibly broad. Here are just two powerful examples of how Jerry’s team impacts the community:
- Saving Heirloom Apples: The staff maintains a living germplasm collection of rare heirloom apple varieties. If a local grower wants to plant a "Red Sheep Nose" or a "Summer Banana" apple a few years from now, they can simply take a graft from one of the county’s preserved trees to start their own.
- Empowering Local Youth: For local children who need a safe, enriching environment to learn and play during the summer, the office coordinates nine weeks of a dynamic 4-H Day Camp known as WOW.
From preserving agricultural history to investing in the next generation, Jerry and his team are the quiet engine driving Avery County forward.
Rooted in Avery County: How Jerry Moody Keeps the Blue Ridge Growing
When Ken Walters suggested that Jason and I document the work of Jerry Moody and his staff at the Avery County Cooperative Extension Office, my mind immediately flashed back to my failed tomato crops. (Though, to be fair, calling two lonely tomato plants a "crop" is a stretch).
“Ken,” I joked, “all the green bled out of my thumb years ago. I don't think Jerry can help me.”
But as we sat down with Jerry, we quickly realized that his expertise goes far beyond backyard gardening. Jerry is a man with a massive number of irons in the fire. In fact, he might just be the busiest person in the Blue Ridge Mountains.
The Christmas Tree Capital (and Beyond)
For more than a century, Avery County built its reputation on apples, cabbages, potatoes, and ornamental shrubs. That shifted in the 1960s when the agricultural economy fell in love with the Fraser Fir.
Today, North Carolina produces roughly 25 percent of the nation's annual Christmas trees, and Avery County farmers alone cultivate close to a million of them. But don't let the holiday statistics overshadow the rest of the landscape. The county still thrives on its traditional crops, and Jerry leads a dedicated team of agents and technicians who keep all of these diverse agricultural programs running smoothly.
Preserving History and Supporting Community
The scope of the extension office’s work is incredibly broad. Here are just two powerful examples of how Jerry’s team impacts the community:
- Saving Heirloom Apples: The staff maintains a living germplasm collection of rare heirloom apple varieties. If a local grower wants to plant a "Red Sheep Nose" or a "Summer Banana" apple a few years from now, they can simply take a graft from one of the county’s preserved trees to start their own.
- Empowering Local Youth: For local children who need a safe, enriching environment to learn and play during the summer, the office coordinates nine weeks of a dynamic 4-H Day Camp known as WOW.
From preserving agricultural history to investing in the next generation, Jerry and his team are the quiet engine driving Avery County forward.


